Content marketing experts are a unique bunch. When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output. That’s why we love them – a diverse group of answers means a diverse group of thinkers. […]
What’s Missing From Your Content Marketing Tech? Read More »
Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business. A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from
101+ Key Performance Indicators and Tips – Make the Best KPI Choices Read More »
Editor’s note: A lot of people love checklists and all marketers love valuable content. That’s why we’re bringing back this post from a few years ago. “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?
Must-Have Checklist to Creating Valuable Content Read More »
Pokémon GO, a popular mobile game published by Niantic, is an example of augmented reality. Oculus Rift, a headset developed by Oculus VR, a division of Facebook, is an example of virtual reality. You’ve probably heard of Pokémon GO or Oculus Rift, but can you explain augmented reality and virtual reality to a friend? I
AR/VR Storytelling for Marketing: 4 Things to Know Read More »
Agencies are banking on content marketing. More than half report that nearly half their business is in content marketing services and many feel confident they’re successfully meeting clients’ content needs. Those are some of the findings in the newly released Content Marketing Institute 2019 Agency Survey conducted in March and April. This survey expands CMI’s
Agencies See Growth in Content Marketing Business [New Research] Read More »
Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per post). Instead, design your influencer marketing around microinfluencers. More than 75%
Think Micro if You Want to Do Influencer Marketing Right Read More »
The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen, always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece of fiction short-listed for the National Book
10 Tips From Best-Selling Authors That Will Polish Your Content Read More »
In April 2019, the U.S. monthly unemployment rate hit 3.6% – the lowest number in over a decade. This is great news for job seekers, but not so much for businesses with staff roles they need to fill. A competitive hiring market makes it difficult to attract top talent – especially if you work for a brand
5 Tips for Recruitment Marketing to Get Great Hires [Examples] Read More »
“What does a content marketing team look like?” This is the third most-frequent question from companies after (1) how do I measure a content marketing strategy and (2) how do I scale a content marketing approach. It should probably be the first. You might be a team of one, wearing multiple marketing hats. Or you
The 7 Core Roles of a 2020 Content Marketing Team Read More »
“I thought I’d start off by telling you a little bit about myself,” the presenter begins. “This is where I grew up. Beautiful, small, lovely.” She shares details about her personal life and professional career. The introduction for Liz High’s presentation, Social Truth: Revealing What Truly Matters to Your Customers, at Content Marketing World, spans
