Company News

What’s Missing From Your Content Marketing Tech?

Content marketing experts are a unique bunch. When we asked Content Marketing World presenters about what’s missing in most content marketers’ tech stack, some waxed poetic, others imagined the possibilities, and others got practical, talking products and output. That’s why we love them – a diverse group of answers means a diverse group of thinkers. […]

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101+ Key Performance Indicators and Tips – Make the Best KPI Choices

Editor’s note: You may have missed this article when CMI published it a few years ago. We’re sharing it now because choosing the right KPIs and measuring your content marketing activities are so important to the business. A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from

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Agencies See Growth in Content Marketing Business [New Research]

Agencies are banking on content marketing. More than half report that nearly half their business is in content marketing services and many feel confident they’re successfully meeting clients’ content needs. Those are some of the findings in the newly released Content Marketing Institute 2019 Agency Survey conducted in March and April. This survey expands CMI’s

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Think Micro if You Want to Do Influencer Marketing Right

Stop dreaming big when it comes to your influencer marketing program. You don’t have to be able to afford to work with Kylie Jenner to reach her 110 million Instagram followers ($1 million per post) or Martha Stewart with 1.8 million followers ($2,500 per post). Instead, design your influencer marketing around microinfluencers. More than 75%

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10 Tips From Best-Selling Authors That Will Polish Your Content

The one thing fiction and content marketing writers share is the desire to write something both beautiful and true. Beautiful content marketing captivates readers for years; it’s evergreen, always relevant, and continues to rank in Google’s top three results. It’s the equivalent to a beautiful and true piece of fiction short-listed for the National Book

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