With more than 25 million business profiles and over 200 million visiting at least one business profile daily, Instagram isn’t the easiest social media channel for brands to master. It can be frustrating to get the attention of the rather distracted users. However, too many brands are making mistakes that can be easily fixed, which […]
6 Instagram Mistakes That Keep Your Brand From Growing Read More »
It’s graduation season, the time of year when advice abounds. But let’s be honest, not all advice given to new grads, new employees, or even seasoned professionals is worth following. We asked the experts presenting at Content Marketing World 2019 to share the worst content marketing advice they ever received or heard. They had a
38 Experts Share the Worst Content Marketing Advice % Read More »
You have a documented content marketing strategy. You’ve outlined your quarterly plan, aligning your messages and goals with demand gen, sales, and customer success, and other teams. But you still have slots to fill in your editorial calendar. Most marketers have experienced this moment. You know broadly what you need to produce, but specific ideas
Try These 6 Strategies to Fill Your Editorial Calendar Read More »
After speaking about the future of marketing at Dreamforce in 2015, I walked off the stage to a line of people with questions. As I worked my way through the line, the most frequently asked question was, “Who else should I follow?” I cited a lot of thought leaders in my speech, many of whom
24 Marketing Thought Leaders You May Have Missed Read More »
No matter how much care you put into knowing your audience and carefully crafting content, your native advertising campaign will fail if your creatives aren’t engaging and your targeting isn’t relevant. Native advertising has become a valuable tool in content marketers’ arsenal, but – as with other channels – it’s only effective if you do
How to Create a Successful Native Advertising Campaign for Your Content Read More »
Editor’s note: Chief Content Officer magazine is now an all-digital format, which adds audio and video to the text you’ve read for years. Below is an interview published in the most recent issue. To read, hear, and see the full issue, click here. Not a digital CCO subscriber yet? Sign up today so you don’t
Why Your Audience Needs Stories: It’s a Brain Thing Read More »
Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of. “Virtually all (96%) marketers agree that personalization advances customer relationships,” according to Evergage’s 2019 Trends in Personalization
Stop Thinking About Personalized Content as an Extra Read More »
Editor’s note: The following article was originally published in the all-digital debut issue of Chief Content Officer magazine. This new version enables us to share audio, video, and more. Check out the interview below. Or listen to or watch the 5-minute interview in the magazine. (Subscription info at end of this post.) Dewitt Jones may
In a Creative Rut? Refresh Your Energy With These Inspiring Insights Read More »
Did you know you can add simple elements into your content to make it highly shareable? They’re known as “share triggers.” And I use them in every post I publish to get hundreds of social media shares. Even better, they’re easy to create and they work. Even better still, you don’t need a big following
7 Triggers That Make People Want to Share Your Content Read More »
Now, I love planning, but I love action even more. To create a successful content marketing program, you need to have both. Most companies struggle to see ROI from content marketing strategy because they fail to do both. Using tools is what helps you go from planning to implementing. Tools make any plan actionable, so
3 Tools to Energize Your Content Planning and Execution Read More »
