Editor’s note: You may have missed the original version of this article when CMI published it in 2016. Search engine rankings continue to be important for SEO so we’ve updated the post to include some fresh examples. Do keyword rankings matter anymore? I cringe anytime someone suggests that they don’t. Sure, SEO changes over the […]
Why Google Keyword Rankings Still Matter for SEO Read More »
What’s your favorite marketing blog? If you’re like your fellow marketers, your favorites offer succinct, clear, valuable, useful, and actionable articles. Those common themes came from the 50-plus responses received after we posed the question on the Content Marketing Institute’s Slack, Twitter, Facebook, and LinkedIn channels as well as a query on Help a Reporter
What’s the difference between content created and published by a brand and content published by a dedicated media organization? Increasingly, the answer is “there isn’t one” – at least, not from the audience’s point of view. This is great news for any brand looking to gain recognition as a trusted information source through its content marketing
How Publishers Can Overcome the Content Marketing Paradox Read More »
In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – North America report, CMI and MarketingProfs found that 61% of B2B marketers increased their use of social media for content marketing purposes in the previous year: For B2C marketers, the growth was higher: 69% increased their use of social media for content marketing purposes
Editor’s note: Given that ROI remains a most frequently asked topic in the industry, we updated this original Chief Content Officer piece from a few years ago to help you answer the ROI question today. Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail
When you think influencer marketing, what brands come to mind? Travel, fashion, and technology top my list. What about welding? Woodworking? Blacksmithing? No? Read on because what Craig Coffey and the Lincoln Electric team have created is nothing short of phenomenal. HANDPICKED RELATED CONTENT: Get a Plan: How to Make the Most of Influencer Marketing
Looking for Industry Influencers? How a B2B Brand Built Its Own Read More »
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think
“You like me, right now. You like me.” With those words (frequently misquoted over the years), Sally Field heartfully showed her gratitude for public validation in her 1984 Oscar acceptance speech. Her words came to mind as news circulated that Instagram is experimenting with removing public validation on photo or video posts. (Twitter also is
Stop Wanting to Be Liked (Instagram May Do It For You Anyway) Read More »
You’re staring at your blog, content hub, or corporate website, thinking it looks a little dated. Or maybe you’re staring at an email from your boss (or your boss’s boss) that simply mandates a redesign of your content vehicles. Is it the font? Is it the colors? The icons? Does it need a redesign or
3 Questions Your Creative Director Wants You to Answer Read More »
No matter how well thought out your strategy is and how much buy-in and budget you secure, the success of your content marketing program hinges on a single, critical component: having the talent available to execute your plans. That puts skilled writers in a position of power. Despite the looming specter of AI bots that
Your Get-it-Done Guide to Content Creation Outsourcing Read More »
