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How Publishers Can Overcome the Content Marketing Paradox

What’s the difference between content created and published by a brand and content published by a dedicated media organization? Increasingly, the answer is “there isn’t one” – at least, not from the audience’s point of view. This is great news for any brand looking to gain recognition as a trusted information source through its content marketing

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Looking for Industry Influencers? How a B2B Brand Built Its Own

When you think influencer marketing, what brands come to mind? Travel, fashion, and technology top my list. What about welding? Woodworking? Blacksmithing? No? Read on because what Craig Coffey and the Lincoln Electric team have created is nothing short of phenomenal. HANDPICKED RELATED CONTENT: Get a Plan: How to Make the Most of Influencer Marketing

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Stop Wanting to Be Liked (Instagram May Do It For You Anyway)

“You like me, right now. You like me.” With those words (frequently misquoted over the years), Sally Field heartfully showed her gratitude for public validation in her 1984 Oscar acceptance speech. Her words came to mind as news circulated that Instagram is experimenting with removing public validation on photo or video posts. (Twitter also is

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