Fortunately – and unfortunately – new tools are always springing up in the digital marketing landscape. And having a great tool rather than a meh-it-gets-the-job-done tool can make your work life easier. But given all your day-to-day responsibilities, it’s tough to keep up. Let me help introduce you to relatively new players worth your time. […]
Want Better Content Marketing Management? Try One of These Tools Read More »
Attracting an audience to your content is an ongoing challenge, particularly as the pay-to-be-seen aspect of social media platforms grows. Organic search, though, remains a steadfast choice. As you climb the rankings and begin to attract a steady flow of traffic, which signals matter most in search? How can you optimize your content for maximum
How many email newsletters, blog alerts, RSS feeds, and other content streams do you subscribe to? How many do you read every day? One? Two? None? Chances are you don’t read all five blog posts CMI publishes every week. Our analytics show that most of our subscribers don’t. We’re not mad – we get it.
The Why, When, and How of Republishing Blog Posts Read More »
Do you know how long it takes for your website to load? Take the Google PageSpeed test. How long did it take? (Scroll down to Lab Data and look at the numbers for Speed Index.) If it takes more than three seconds on a phone, your site could be in trouble. Over half (53%) of
13 Great Tools to Put Your Website Load Time in the Fast Lane Read More »
Consumers are wary of personalization for its perceived privacy risk, yet they expect personalized service and act on content personalization. What’s a brand to do? Let’s examine how you can both address privacy concerns and make personalized content without distancing your audience. Stages of personalization First, let’s define what personalization is. It is a spectrum.
How to Make Your Content Personalized but Not Creepy Read More »
Editor’s note: What constitutes quality content can be mercurial, but content marketers must define it for their programs to know whether content is successful. To aid you in defining quality, we brought back this post from a couple years ago. Quality wins. But what does quality content really mean? How do marketers guarantee they are
35+ Definitions of What Quality Means in Content Read More »
(For the record, I promise this is the first, last, and only time I will paraphrase Beatles’ lyrics in a CMI post title. OK, moving on …) Staying on top of new consumer learnings, expectations, and preferences is essential for companies to remain competitive and responsive in a fast-changing digital landscape. Transformation is not an
Editor’s note: Critically understanding why and how you’re creating personas (or even if you should create them) is essential to creating, distributing, and promoting content successfully. That’s why we brought back this article about personas and stereotypes. We have soccer moms – married women who live in the suburbs and are best known for transporting
Do You Think Stereotypes and Personas Are Synonymous? Read More »
When I started pitching our clients’ content to media, I ignored a major component of a successful outreach campaign. I thought it was too formal and unnecessary. Upon reflection, I don’t know how I got along without it. A press pack or media kit sounds simple and obvious for public relations pros pitching media to
Deliver a Better Pitch to Get Your Content Noticed by Media Read More »
How are your writing muscles? Have they gotten stronger since you started the five exercises detailed in How to Make Your Writing More Powerful a couple months ago? I gave you some time to rest up. Now, let’s get back to the writing gym. (Don’t worry if you haven’t worked out in a while, now
