company purpose

How to Meet the Demands of the Socially Conscious Consumer

company purpose, consumer demand, consumer insights, consumer trends, corporate social responsibility, CSR, Culture, Grow, Lead, social cause, Technology NEWS /

Nearly 200 chief executives from some of the world’s largest companies met in August as part of the Business Roundtable. Discussing the most pressing issues facing modern corporations, their manifesto signaled a departure from old-school corporate philosophy. Its primary message? Shareholder value isn’t everything. Regardless of how far-reaching their call for change is, the reality […]

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“Purpose Over Profit” Will Drive the Big Business Strategy Trends of the Next Decade

company purpose, profit, purpose driven, purpose over profit, small business, Strategy /

geralt / Pixabay If there is one major theme that will drive business trends over the next decade, it is the idea that purpose should come before profit. In 2018, Larry Fink, of BlackRock fame, penned a controversial letter asking companies to “serve a social purpose.” Fink doubled down on his call to action in

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