competitive bidding

Tips to lower brand CPC for greater profitability

bid headroom, Bing Ads, competitive bidding, CPC, Google ads, keyword auction, Paid Advertising, PPC, SEO, Smart Bidding / Good To SEO

In the realm of digital marketing, brand ownership means everything. It’s safe to say that nearly all search advertisers see the vast majority of their traffic and revenue come from their branded initiatives. Put simply, branded (search engine marketing) SEM is something advertisers need to fully own and focus on optimizing. With that being said, […]

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What to do about competitors bidding on your brand terms in paid search

Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do. Many advertisers consider bidding on competitor terms an easy win, especially if they are unmarked and the truth is, it can be. It is after all your most valuable search engine traffic,