competitor tactics

Keeping Up in the Digital Marketing World

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A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world.  These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published […]

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Ways to Gain Competitor PPC Insights

Amazon Marketing Services, Amazon News, audience, automated rules, b2b lead generation, bid script, client partnership, competitive, Competitive Analysis, competitor analysis, competitor tactics, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, facebook analytics, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, paid social competitor insights, PPC Advice, PPC competitive analysis, PPC Competitor, ppc competitor insights, PPC Competitor research, ppc insight, ppc tactics, Seller Central, site speed, spreadsheets /

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but

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