competitor

How to Uncover Your Competitor’s Facebook Ad Strategy

Competitor research is a big part of marketing. It’s always a good idea to understand what your competitors are providing, what messaging and offers they’re using to connect with their audience, and how you fit into the puzzle. Many brands and marketers understand this and perform competitor research on everything from keywords to social campaigns, […]

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How to Use Success Gaps to Get More Clients

How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your

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