comScore

2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results

Andy Crestodina, comScore, Content marketing, Dark Social, Edelman Trust Barometer, GetSocial.io, Hootsuite, Madalyn Sklar, Marketing, Parse.ly, social commerce, Social Media, Sprout Social, video / Good To SEO

Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t […]

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Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile