connected TV

A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy

A day in the life, Advertising, connected TV / Good To SEO

Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]

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OTT is the Next Step in the Digital Revolution for Media Buyers

AdvertisingDay, BeetTV, CMOTrends, connected TV, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, DigitalTransformationTrends, DTC, EnterpriseMarketingNews, MarketingNews, MediaTransformationUpdate, MobileMarketingPro, Nicole Whitesel, OTT, Programmatic Advertising, Publicis Media, RetailMarketingPro / Good To SEO

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy. I think their

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Connected TV: How to use the final weapon in the cross-device arsenal

Advertising, connected TV, TV / Good To SEO

Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain

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