Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]
How Neuroscience Affects Customers’ Buying Behaviors Read More »
Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus,
Google + Amazon: Data on market share, trends, searches from Jumpshot Read More »
In the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives them to purchase. In the second article, I’ll build upon that foundation and explore how to craft SEO strategies that enable luxury marketers to maximize
Luxury marketing search strategy, Part 2: Strategies and tactics Read More »
Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are
Luxury marketing search strategy, Part 1: Consumer mindset Read More »
The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything in a few clicks using a smart device. People don’t
The Consumer Buying Behavior in the Digital Age [Infographic] Read More »
Creating good user experience depends on the acquisition of data. This has the power to help website designers make optimal choices by presenting them with information acquired from tracking user behaviors and activities. Data gives designers further insight into performance levels, enabling them to make decisions based on authentic user insights rather than unconfirmed guesses
Making Data-Driven Decisions for Better Website UX Read More »
