Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes accounting for more than two-thirds of online interactions in many countries, there is an obvious […]
Research on mobile interaction behaviour and design Read More »
Consumer brand marketing made creative by Honda We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 and their 2nd position to Toyota had been lost to Nissan. Japanese car placement in the European
The brand marketing campaign that defined Nike Consumer brand marketing is easily one of the hardest challenges for a brand of any type. This needs to be effective and resonating for your potential customers to purchase from you. The sports giant that took its name from the Greek Goddess of victory, Nike (Pronounced /ˈnaɪki/), managed to be
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Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just marketing campaigns and usually is true across a lot of things in life in general. Simple and effective is more often than not
Absolut vodka and their marketing campaign have stood the test of time Read More »
Is RedBull Stratos the best brand marketing campaign ever? When it comes to brand marketing campaigns, one of the greatest ever isn’t even a campaign at all. RedBull once again raised the bar as we look back to 2012 to marvel at the “Stratos” project. The energy drink giant captured the attention and imagination of
Is RedBull Stratos the most extravagant brand marketing campaign ever? Read More »
In 2010 Procter & Gamble Co brought it home with their Thank You, M0m campaign Procter & Gamble Co.’s “Thank You, Mom” campaign is the first of our new series of pieces celebrating the most influential campaigns, both past and present. In this case, we are looking back to 2010 when the start of heartstring
In 2010 Procter & Gamble Co brought it home with their Thank You, Mum campaign Read More »
Chart of the day: Awareness of FIFA World Cup 2018 named partners and sponsors With the World Cup fully underway there is no doubt that it is amongst the largest platforms for brands to present themselves. The final of 2014 alone had 3.2 billion viewers tune in, which was just under half the population of the
What is the awareness of the World Cup 2018 Sponsors Read More »
Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce Fast moving packaged consumer goods (FMCG) aren’t the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research
Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event and give
