consumer data

How to Find the Right Customers for Your Brand

consumer data, customer acquisition, Demographics, DMA Region Geotargeting, facebook ads, geotarget, Google ads, location targeting, Marketing, Marketing Strategy, Nielsen Designated Market Area, Nielsen DMA Regions, optimization, target audience /

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing geotargeting, either by state or zip code. But you may be missing out on a powerful option […]

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The Email Marketer’s 4-Step Guide to GDPR Compliance

clickwrap, consumer data, Customer, data collection, Email Marketing, EU citizens, European Union, gdpr, GDPR compliance, General Data Protection Regulation, marketers, Marketing Strategies, newsletter subscription, opt-in form, privacy policy, re-permissioning, SEO BLOG, terms and conditions /

Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.

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