Last week, as part of the L’Oreal show at Paris Fashion Week, a model threw conventional standards to the wind and strutted down the runway without shoes, tossing her platinum locks as she twirled her flowing maxi dress. This was no fresh-faced, twenty-something super model. Nope. Instead it was 74-year-old Dame Helen Mirren, refusing to […]
For marketers, one challenge remains paramount: getting your message to stand out from the noise that consumers encounter daily. As brands continue to flood the market with their own unique messaging, marketing regulations are working to keep the public from growing weary. For instance, the California Consumer Privacy Act will restrict how companies handle, store,
3 Ways to Turn Casual Customers Into Brand Ambassadors Read More »
Data science is becoming widely used by companies of all sizes, from local SMBs right up to huge corporations such as Amazon. But what exactly can retailers gain from this new technology? Product recommender systems are often the first thought but curating better product suggestions isn’t the only way to use data science in retail.
A truly extraordinary business goes further and deeper than most — it makes the bold move toward actually caring about customers and becoming truly service-centric. By changing its motives, the business is able to produce happier employees, which leads to a more successful and loyal customer base. How? When you take care of your employees,
You Say You’re ‘Service-Oriented,’ But Are You Really? Read More »
If you want to get people to buy your stuff, you need to understand how consumers make purchasing decisions. People research products. They compare competitors. Some 87% of buying decisions begin with research conducted online, usually on Amazon or Google. Product quality and seller reputation matter, of course. But what about when the product matches
Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather
Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion. It is probably no
So Long Traditional Advertising; Hello Digital Advertising Read More »
geralt / Pixabay It is estimated that in 2020, half of all searches in the U.S. will by done by voice search and 30% of web-browsing will be done without a screen. Currently 20% of all Google searches are voice searches. Voice search is also more mobile and locally focused. If you are only optimizing
Time to Optimize Your Websites for Voice-Activated Search Read More »
Depending on who you listen to, retail in the United States is either on its last legs or is about to be a part of a major evolution in experiential marketing. The truth is, it’s a little bit of both. Traditional retailers – after years of trying to compete with the likes of Amazon –
The rise of Artificial Intelligence in the marketing world has created some remarkable opportunities for businesses to revolutionize how they communicate with their consumers. Better automation and AI means personalization at scale. Connected devices and intelligent agents let your consumers interact with brands faster and more often. Brands can deploy content on digital assistants that
Consumers Call Businesses More Than Ever — and Not for What You’d Think Read More »
