Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways aren’t going to work, because this generation is unlike others that have come before them. Who Is Generation Z? Born after 1998, they are the “post-millennials.” Generation Z is different than any other consumer group. […]
Retail trends since the Great Recession have delivered a substantial shift in spending patterns. What has come to be known as the “Retail Apocalypse” is really just a shift towards value shopping channels, and even as well-known chains suffer notable closures, value chains like Dollar General and ALDI are seeing record growth. Not only that,
After a year of delays, Amazon finally opened its cashless and cashier-less convenience store to the public last Monday, and the initial reactions have ranged from curiosity to bemusement, to confusion and just about everything in between. Amazon Go is a simple concept: shoppers first enter the store through turnstiles, scanning their phone on a
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
One of the best ways to deeply understand your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies race to conduct market research, usually a qualitative study, as a first step to improved
Why Observation is So Hard to Do and 5 Secrets to Be More Effective Read More »
In the age of hyper-targeted prospecting and nurturing, your content marketing program might not be sufficiently surgical. Considering the very nature of B2B marketing, your prospecting list is likely already rather narrow – at least when compared with B2C. Hopefully, you’ve already built your buyer personas, too, having gathered and utilized extensive knowledge about their
How to Win High-Value Clients with Account Based Marketing Read More »
