What is it about your business that appeals to customers? You might think it’s the high-quality products you make. Another good guess would be the stellar services you provide. In reality, it’s something else altogether: the unforgettable experiences you deliver. Of course, measuring the effectiveness of your experiences can be difficult—especially when you’re collaborating with […]
How to Measure Account-Based Marketing Success Read More »
It seems that for decades, experts have been telling us to tear down the wall between sales and marketing. “Okay! We say yes! Love it! Let’s do that.” But how? While the general concept of having a united messaging force makes a ton of sense, the precise method of how to align sales and marketing teams
Marketing And Sales Need to Rally Around A Single Story Read More »
As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.” We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only
5 Ways SaaS Providers Can Prevent Customer Churn Read More »
Your customers provide a huge amount of knowledge about their wants and needs through their data. Customer data can help brands formulate strategies that have more chances of succeeding and improve their conversion and growth rates. Additionally, brands can use customer data to create content that is search engine friendly and optimized according to their
Use Customer Data to Create Better Content for Your Customers Read More »
With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes imperative to have an email development process that’s not only well planned and efficient but also runs smoothly and fulfills your business’
4 Actionable Tips to Enhance Your Email Development Process Read More »
When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not budge on: florals. While I appreciate their beauty, the idea that I was supposed to allocate 20% (TWENTY. PERCENT.) of my budget to something that was completely perishable was baffling to me. I scoffed
The 5 Things Salespeople Need to Build Their Personal Brand Read More »
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just yet. Why Email Still Works Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing
Email Isn’t Dead; You’re Just Doing It Wrong Read More »
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of
8 Myths About Marketing Automation Read More »
I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now.
5 Ways to Create the Optimal Customer Experience on Your Website Read More »
Companies that thrive amid constant change and innovation share a common trait: Their leaders encourage employees to think more like entrepreneurs than traditional workers. However, thinking like an entrepreneur does not require setting up a startup inside an organization. It means leaders are inspiring employees to think for themselves, creating a culture where people want
How Thinking Like an Entrepreneur Can Supercharge Your Success Read More »
