Consumer

Why Both Data & Relationships are Essential to Personalized Marketing

b2b, Consumer, Customer Marketing /

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the […]

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Increased Email Clicks Might Not Be Due to Your Marketing Prowess

b2b, Consumer, Email Marketing /

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? Unfortunately, not so much. The most common were instances of user behavior where all the links within an email have been clicked. Often, these were narrowed down to specific business targets at the same corporate domain within a customer’s database.

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What Is Privacy Forward and Why Does it Matter for Marketers?

b2b, Consumer, marketing automation /

When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access

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Managing the Post-Launch Process for Your Website

b2b, Consumer, Digital Marketing /

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, managing your team throughout the build process, and finally how to manage the go-live process in our previous posts. From

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Consumer, Event Marketing /

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music

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How to Use Templates to Enhance Your Creative

b2b, Consumer, marketing automation /

In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership: Every artist wants to look at his work and say, “This is mine.” Besides, who wants to show employers and clients a portfolio

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How to Measure Success & Prepare Your Website to Go Live

b2b, Consumer, Digital Marketing /

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process, how to create an actionable plan, setting your team & project up for success, and managing your team throughout the build process in our previous posts. Now you’re almost

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How to Make Sure You Give as Much as You Take in Email Marketing

b2b, Consumer, Email Marketing /

In the 46 years of its existence, email has become more of a marketing tool than a casual interface for friends and co-workers. In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. And the email trend continues:

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