The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take […]
Michael Brenner’s 5 Skills You Need to Become the Next CMO Read More »
With nearly 31% of market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level. Typically, getting a cheap WordPress hosting company for your site is not difficult, but
The 4 Most Important Aspects of WordPress Hosting Read More »
Every company has a niche—even those that serve other companies. When I was just starting out, I worried too much about whether my focus limited my appeal to prospects. What if they found another agency that offered more services? Eventually, I realized that without a strong position in my own niche, I would never be
3 Ways to Build a ‘Riches and Niches’ Agency Business Model Read More »
It can be hard to find an advertisement that doesn’t prominently feature an individual’s face. A quick image search of Moat displays an ad inventory for Wells Fargo that illustrates what I’m talking about: Almost all of the results feature happy people of various ages and races to support a request to “click to learn more.” Digital
About Face: Why You Should Stop Showing Faces in Your Ads Read More »
“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a
How to Turn Your Website Wishes into an Actionable Plan Read More »
Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the
Rebranding Is Much More Than Designing a New Logo Read More »
Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s reported that
How to Make Your Marketing Automation More Intelligent with Artificial Intelligence Read More »
We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved, document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo
The Great Debate: Why Experimentation Matters to Branding Read More »
Your company’s website is its window to the world. It’s where customers and prospects learn about the company and its products and services. It’s an important channel for engaging people and building relationships with them and a vital part of your digital experience. Because so many people do their research online before they ever reach
So…You’re Going to Build a Website. Here’s What You Need to Know Read More »
Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take
4 More Digital Marketing Strategies You Need to Know for 2019 Read More »
