Consumer

Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

b2b, Consumer, Customer Marketing /

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities, and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers, but not all seemingly loyal customers actually are. You might have longtime customers who leave you the […]

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3 Strategies for Creating an Integrated Video Campaign

b2b, Consumer, Digital Marketing /

If you’re familiar with the TV ad scene, you’ve noticed it’s been a rocky year, and budgets have uncomfortably tightened. All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. However, digital ad spending has reached new heights at $107.3 billion. This

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4 Habits to Follow to Become a Successful Leader

b2b, Consumer, Professional Development /

Have you ever wondered how CEOs became the leaders they are today? People don’t just become successful due to their education, interviewing skills, or work experience. Along the way, these leaders have learned new habits and developed personal traits that will advance their careers. These four tips are worth adding to your repertoire no matter

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Content Marketing vs. Marketing Content: Where You’re Getting It Wrong

b2b, Consumer, Content marketing /

In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area

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The True Value of Becoming a Certified Marketing Automation Expert

b2b, Consumer, marketing automation /

Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier

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3 Up-and-Coming Social Media Platforms to Watch in 2019

b2b, Consumer, Social media marketing /

The age of Myspace is long gone. People claim Twitter is dying. Facebook is under scrutiny by the government, and Instagram has quickly become overrun with advertisements, scams, and an algorithm to overcome. As a marketer, it’s up to you to know what’s out there in the digital world, what your competition is doing, and how

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