Launching an agency means challenges are bound to arise, and these challenges often revolve around money and perspective. When the two collide, that’s when most agencies stumble a bit. As soon as the words “revenue” and “loss” appear in the same sentence, many agencies understandably freeze with fear. It’s easy to lose objectivity and the […]
Clients Long for Brave Agencies: 3 Fears to Conquer Read More »
Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content
How Personas Makes Creating Content Easier Read More »
While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a
Turn Social Media Conversations Into Actionable Sales Leads Read More »
Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience. Everything from the aesthetic of your site to the placement of your CTAs can impact how long visitors stay on your page.
8 Ways to Make Your Website More User Friendly Read More »
“But I’m not a leader!”“I’m not qualified enough to lead.”“I don’t know how!” Every successful leader at one point or another has had these thoughts enter their brain-space. The bad news? We cannot become fearless leaders by allowing these thoughts to pervade our minds every day. In this blog, I’ll cover seven things that the
7 Simple Tips to Become a Successful Leader Read More »
I spent much of my young life on a baseball diamond, and after experiencing both the highs of championships and lows that were not dissimilar from the Bad News Bears, I noticed one ironclad pattern: Championship teams are united. There are two modalities through which baseball can be understood. Many are of the belief that
5 Benefits of a Strong Sales and Marketing Partnership Read More »
Starting an ecommerce business is something many people consider, but a much smaller number actually take the plunge. If your idea is strong enough, you’ve tested it, and you’re ready to get up and running, then getting started doesn’t need to be a fraught experience. Key to your ecommerce success and growth is a good
Getting Started With an Ecommerce Business Read More »
ONE: The Man Makes the Clothes Had you grown up in the New York metropolitan area some forty-plus years ago, you would remember Sy Syms. The commercials for his eponymous chain of off-price clothing stores ran on TV and radio night and day. According to Wikipedia: “At its height, the chain had 48 locations in
3 Content Strategy Lessons From Iconic Brands Read More »
We are, without doubt, living and working in an Engagement Economy. And marketers know it: 82% of marketers are prioritizing the consumer experience—both online and offline. We know we need to effectively engage with our consumers to stay afloat and continue to generate revenue. But it’s not easy. Our world is inundated with insane amounts
#1 Barrier to Engaging Customers and How to Overcome It Read More »
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the
Important Digital Marketing Analytics for Content Marketers Read More »
