Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. It gets them closer to stars who would otherwise be inaccessible. But Instagram can offer more than just […]
An Actionable Guide To Drive Leads on Instagram Read More »
Since the first email was sent in 1971, it has grown to be one of the strongest ways to reach your customers. Email is still one of the most underrated but valuable tools for any person who wants to grow their business while also nurturing potential customers. I say underrated because many people have falsely speculated that email will
5 Emails To Send To Your Customers—and How To Send Them Read More »
Every brand needs to have a deep understanding of its target audience. What makes them tick? What are they looking for and where are their needs being, or not being, met? Is there a gap in the market? Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend
Consumer Insights: Why the Customer Isn’t Always Right Read More »
When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help
Key Web Development Concepts for Marketers Read More »
Sometimes you look at something and know it’s a teachable moment. Maybe it’s because you are the mom of a 16-year-old boy, and there have been many teachable moments in his lifetime. Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile.
The Fearless Girl Across Generations—How Fearless Are We? Read More »
Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business establish trust and familiarity by eliciting the right emotions. It’s no surprise that the most popular brands in the world have a strong association with their logos. Their colors tend to reflect their branding,
What Brand Colors Can Reveal About Your Business Read More »
LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members.
Taking LinkedIn to New Heights With Updated Tools Read More »
Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers
Digital Marketing Campaigns: 4 Insider Tips Read More »
Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!” Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that
2 Phrases That Inspire Fearless Marketers Read More »
This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain… May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not
The Hardest Part About GDPR Isn’t What You Think Read More »
