Ever get the feeling that you’re swamped by an avalanche of emails? Me too. On an average, we receive about 121 emails a day—and this number is set to rise to 140 this year. Now I don’t know about you, but in my book, that’s a lot! And these are just emails from people we […]
Increase Productivity in Your Workday (Without Losing Your Mind) Read More »
Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design. In this blog, I’ll explain why one design does not fit all and how to adapt to regional
One Design Does Not Fit All Read More »
I will never stop doing my part to make the tech industry more welcoming for women, especially in technical roles. With all of the intense discussion surrounding the subject of equality in the workplace, this is a great time to look at five easy steps you can take right now to make a change for women
Be an Inclusion Rider: Elevate Women In Tech Read More »
In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges around sales and marketing alignment. My background is fairly unique for an enterprise account executive. Before joining this team, I established and grew marketing divisions for two separate organizations. I’ve also implemented multiple marketing automation systems, the last
Why You Need a Sales & Marketing Process Flow to Achieve Alignment Read More »
As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees. While numerous potential measurements exist, some key marketing metrics can help guide results
Key Marketing Metrics for Buyer Journey Conversions Read More »
Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working
Best Practices for Lead Source in Your Engagement Platform Read More »
Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers losing themselves in the musical experience? Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? If the latter
Why Experiences Win Over Customers Read More »
As marketers, we spend vast amounts of time, effort, and sometimes money producing content and campaigns that speak to our prospects and customers to convince them to move to the next step of the customer journey. But there are ways in which our content and campaigns fall short for our audiences. In this blog, I’ll
4 Reasons Your Content Isn’t Working (And What To Do About It) Read More »
Earlier this year, Facebook announced a significant update to its algorithm, causing concern for brands and publishers all over. The update prioritizes content that starts conversations (via Facebook comments and reactions) on the News Feed of users. Marketers who have been paying attention will have seen this coming. Facebook announced in June that it was
Navigating the Latest Facebook Algorithm Read More »
The GDPR, or General Data Protection Regulation (2016/679), is a unifying update to European Union law that will apply directly to the processing of all personal data in the Union on May 25, 2018. Prior to that date, the law of privacy in the E.U. has been governed by Member State laws passed under the
The Biggest Changes Coming with the GDPR Read More »
