Consumer

Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

b2b, Consumer, Engagement Marketing, SEO BLOG /

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be […]

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How to Use Drip Campaigns to Nurture Existing Customers

b2b, Consumer, Email Marketing, SEO BLOG /

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell

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3 Key Challenges Marketers Face & How to Overcome Them

b2b, Consumer, Engagement Marketing, SEO BLOG /

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report,

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How Mobile Marketing + Email Pack a Punch for Marketers

b2b, Consumer, Mobile Marketing, SEO BLOG /

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll

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3 Steps to Applying Your Personas to Segmentation

b2b, Consumer, SEO BLOG, Targeting and Personalization /

You have spent months creating your list of personas. You’ve given them all names and painstakingly vivid (and hopefully, useful and relevant) details, such as how large the team is that they manage, or how often they are on a plane. The question is, what comes next? How do you actually humanize these personas, find

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6 Common Content Curation Mistakes (and How to Correct Them)

b2b, Consumer, SEO BLOG, Social media marketing /

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry! I’ll provide suggestions on how to correct the mistakes.

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13 Marketing Tactics to Boost Your Event ROI

b2b, Consumer, Event Marketing, SEO BLOG /

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results. The event did not produce the

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