There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is […]
Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And
The Importance of Storytelling in the Engagement Economy Read More »
Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most
Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is
Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM is a new phrase for a long-standing approach to sales and marketing in which integrated teams prove they care about the
As a child, I was a huge fan of Australian Rugby League, and my favorite team has always been the Cronulla Sharks. I feel like the luckiest person in the world to have turned my passion for my childhood sporting team into my job, as I now work on marketing and digital strategies to increase
3 Ways to Turn Your Brand’s Supporters Into Fans Read More »
Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout
Have you ever posted a complaint about a brand on a social media channel? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand. With social quickly becoming the most preferred channel for customer service, we asked
Why Social Customer Service Matters, and How to Do It Right Read More »
Job searching is never easy. Many people would even say that it’s harder than working. While you’ll likely be on the hunt many times in your career, it doesn’t have to be so laborious. In this blog, I’ll show you five mistakes I made during my job search and what you can learn from my mistakes
What You Can Learn From My 5 Job Search Mistakes Read More »
The Marketing Nation Roadshows are back! In just a few short weeks, we’re hitting the road, and we’re bringing the Marketing Nation with us! If you haven’t registered yet, I can assure you this year’s roadshow is not to be missed! So, if you’re in Boston, Chicago, or London—or if you’re traveling to any of
3 Reasons to Join Us for the Marketing Nation Roadshow Read More »
