Landing pages are Marketing 101—or at least they should be. Top-notch marketers must know how to build compelling landing pages specially designed to convince customers to engage and convert. They need to understand the importance of grabbing readers’ attention with catchy headlines, making text easier to consume with short paragraphs and bullet points, and using […]
Learn the Top Landing Page Best Practices from Marketo Read More »
The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z,
Social Causes That Gen Z Cares About—and Why You Should Care, Too Read More »
Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. That’s not going to stop anytime soon. Automated marketing technology continues to advance rapidly. And over the next few years, it’ll change the way people experience your brand and interact with your
Evolution of Automated Marketing Tools: Improving Customer Experience Read More »
You’ve got a loyal following of delighted customers. Now it’s time to grow. But to do that, you need leads. The question is, how do you go about getting them? What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead
5 Lead Generation Techniques for Small Businesses in 2019 Read More »
Computers permeate nearly every aspect of our existence. According to the 2018 National Urban League Equality Index ™, a computer is in 93.6% of white homes and 89.3% of Black homes in the United States. The prevalence of digital experiences has also created a significant increase in tech industry jobs. The Bureau of Labor Statistics
8 Black American Technologists Who Changed the Future of MarTech Read More »
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge
What the AI-Delivered Buyer’s Journey Will Look Like in 2030 Read More »
Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. In fact, according to my company’s research, 66% of marketing executives believe their brand message is lost by the time it reaches the
4 Ways Internal Brand Awareness Pays Big Dividends for Marketing Read More »
“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company
How Marketers Can Reach Peak Personalization in 2019 Read More »
Now more than ever, marketing has to prove its impact on the success of the business. All too often, it’s assumed that marketing exists solely to support sales, or that we throw fancy parties with nothing to show for our work. With the pressure increasing, it’s time for marketers to take control of the revenue
[Ebook] Introducing The Definitive Guide to Marketing Metrics & Analytics Read More »
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB, 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech
How to Measure Event Marketing Performance and ROI Read More »
