For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather […]
How to Train Your Brain to Be Creative: Lessons for Marketers Read More »
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll
8 Copywriting Techniques to Boost Email Conversions Read More »
What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.” Those degrees don’t exist, of course.
4 Secrets of Great Storytellers Read More »
Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from
Actor Brings Community Model to Content Creation Read More »
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you
How to Win at Content Marketing [New Playbook] Read More »
When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our
How to Build a Branded App (and Never Look Back) Read More »
Good content is one thing, but great online content is another. How do you define great content? Yes, it should be well-written, addictively readable, and hit home for its intended audience. But it should also convert like crazy. After all, that’s the point of content creation for us, the marketers. The good news is that
The Secrets of High-Performing Online Content Read More »
You’re at the bottom of the mountain you’ve been told to climb to the top. You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit
How to Create Pillar Content Google Will Love Read More »
“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in a slump? Do you ever want
27 Ideas to Break Your Creative Slump Read More »
“It’s 2018. We can’t hoard knowledge any longer.” Andy Crestodina, speaker, blogger, etc., shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently –
Falling Behind Your Competitors? Build a Content Brand Read More »
