I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: But creativity is critical when it comes to standing out among the screaming noise that […]
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People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy
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Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars –
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Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of
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Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend. 65% B2B marketers say they’re having more
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Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these
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Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet How do those problems develop? What bottlenecks
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Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one
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Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best
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You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result) CMI posts included Smackdown
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