You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to know, like, and trust someone? And what does it take for that person to know, like, […]
How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content Read More »
User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and
Where Does It Fit in Your Content Marketing Strategy? Read More »
The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. In fact, a Moz study of over 15,000 keywords found that 99.2% of all websites at the top
4 Strategies to Earn High Quality Links for Your Content Read More »
If you’re looking for advice on how to shoot or edit video, this is not the post for you (well, it could be, but not for that reason). If, however, you want to know why you should use video and the various ways you can use it, you’ve come to the right place. Video today
The Ins and Outs of Getting The Most Out of Video Read More »
Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies. Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 percent) as the most effective content marketing
How to Get Customers to Participate in a Case Study Read More »
Joe Pulizzi said it best when he wrote, “a book is perhaps the ultimate piece of content marketing that can position you or your company as a leading expert in your industry.” Writing and publishing a book can provide substantial value to your company. By authoring and publishing a book, your company can engage your audience
How to Use Your Content Marketing Strategy to Write a Book Read More »
My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data. To appear on the trending content chart, the content must have been shared very
Smackdown Content Marketing Secrets From the WWE Read More »
At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when it comes to sharpening our skills and expanding our vision of what’s possible is to follow the examples set by some of the industry’s best and brightest practitioners. I’m sure
Be Inspired by These Content Marketing Awards Winners Read More »
Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video apps. But amidst these newer channels, email marketing continues to be a relationship-building, time-saving, profit-maximizing, product-selling machine! To be successful in email marketing, you need something to write (we’ve got a free
Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder Read More »
If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those with more of it could outspend competitors – building capacity and buying advertising – or survive on low margins. Ask the same question of a CEO audience today, and they’re much more likely
How GE Gives Recruiting Content a Personality Lift Read More »
