If you’ve been trying in vain to convince your boss now is the time to start producing video content within your marketing plan, consider bringing up that even psychologists say people are 39 percent more likely to share content distributed via video. Plus, videos make it easier for people to form emotional connections with content […]
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The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends: The majority of the engineer’s buyer journey has moved online. The majority of the #engineer’s buyer journey has moved online, says @RebeccaG. #CMWorld Click To Tweet Engineers valued
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Sometimes, crafting content can be like banging your head against the wall—too many ideas, too many deadlines, too many writers, producers, and designers to wrangle. It can feel less like herding cats and more like fighting off a swarm of bees. Congratulations! This is what having a wealth of content feels like, and it’s a
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Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words. That was stand-up comedian Tim Washer’s advice in his talk, How to Use Improv Techniques to Improve Your Storytelling, at Content Marketing World in 2016. He walked us through
For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic. However, organic traffic is only one part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, so has competition for search terms and
You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008. Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to
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Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school. “When I was in middle school, I went from an average size kid to a big kid,” Jeff explains. “I got picked on quite a bit. Playing
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When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers
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If a big, blue genie popped out of your coffee cup, would your first wish be for more time? If so, you might be surprised when the genie granted you an improved workflow, but it would make sense. After all, an efficient workflow can be a content marketer’s gateway to more time and free nights
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Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer? If I were to venture a guess, I would say there’s a good chance you spent at least part of your day taking advantage of retail giant Amazon’s one-day shopping extravaganza, Prime Day. According to
