Hey, marketers! Do you ignore your organization’s most important audience? Probably, says consultant and author Carla Johnson. Chances are, you and your team put all your brand-building energy into external messages. But who are any company’s biggest brand builders? Who, in fact, turn (or don’t turn) your marketing promises into truth? The people on the […]
3 Content Things to Do for Employee Brand Ambassadors Read More »
Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor. They share it. They may even become fans and customers of companies that provide it. Yet many content teams steer clear of
Comedy Pro Reveals How to Bring Funny to Content [Video] Read More »
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content writing”.
Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your content with a story makes it emotionally resonant, creating memorability and impact it might otherwise lack. So, I’m absolutely on board with storytelling
Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence
Fix Your Mediocre Marketing with Content Intelligence Read More »
The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective
Move over, baseball. America’s new national pastime is binge-watching. Ask your friends what they did over the weekend, and several will probably admit to burning through several seasons of Game of Thrones. Streaming platforms, such as Netflix and Hulu, revolutionized the way people consume TV shows. Society’s changing behavior has caused the likes of HBO
How Marketers Can Create Binge-Worthy Content Experiences Read More »
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. Those are just some of the pervasive challenges encountered by professional services marketers. Though you may be daunted, you still must clear these hurdles to reach your audience with content that will help them and set your
How to Succeed as a Professional Services Marketer Read More »
Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks, how it drives, and how seldom I need to fill it with gas. I also love how comfortable and well entertained it keeps me – even on lengthy trips (i.e., every trip, given the traffic
Content is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard. Meanwhile, author James Patterson earned $95 million in 2016. Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to
