UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often, […]
4 Ways to Signal to Google that You’re an Expert Content Creator Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes
The Ultimate Guide to Link Building with Content for SEO Read More »
Roundup posts are “sweet”. By gathering input from influencers and your audience, you are curating content. Specifically:Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. These diverse voices add to your content’s trustworthiness. How?Because you include people who have higher credibility than you or your
Content Curation Roundup Posts: How To Get Awesome Results Read More »
Do you ever have problems keeping your blog filled with fresh content? Before you answer, I’ll tell you a secret. While you might not believe it, sometimes I do! Despite my best intentions, holidays and vacations, big work projects, health issues, or other last minute emergencies keep me from blogging. Even worse, these events can
5 Vacation Blog Tips: How To Keep Your Content Fresh When You Are Away Read More »
All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a
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According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be. As a matter of fact, more companies are now turning to inbound marketing to generate leads and close
4 Inbound Marketing Tactics to Use for Your B2B Company Read More »
Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when
11 Content Curation and Collaboration Tools to Save You Time Read More »
If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small,
How to Create Great Gated Content From Existing Content Read More »
Do you recycle content marketing? If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value. While reducing, reusing and recycling are at the core of Earth Day started on April 22, 1970, you can apply these practices to your carefully crafted content to ensure that it doesn’t become once and done
Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote Read More »
