Content Curation

Enhanced Existing Content Marketing: How To Keep Your Content Healthy

Andy Crestodina, Brian Dean, Content Curation, Content marketing, Michele LInn, Rebecca Lieb, SEO BLOG /

To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content. […]

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The Definitive Solopreneur Content Curation Guide

Aaron Orendorff, Andy Crestodina, Christopher S. Penn, Content Curation, Content marketing, Gini Dietrich, Hubspot, Karen Templer, Mitch Joel, Scott Monty, SEO BLOG, Steve Rayson, The Week /

Are you a business or marketing team of one worried about your business’s visibility in today’s content-filled world? Don‘t sweat it! Use content curation to keep your brand visible on existing owned, social, and third party media even if your resources are limited. Content curation assembles, selects, categorizes, comments on, and presents the most relevant

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How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Curation, Content Marketing Tools and Technology, Editorial Strategy and Planning, productivity, SEO BLOG /

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is

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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Curation, Content Marketing Tools and Technology, Editorial Strategy and Planning, productivity, SEO BLOG /

Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting. After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Brian Dean, Christopher S. Penn, Content Curation, Content marketing, Contently, Gini Dietrich, Jodi Harris, Lee Odden, Michele LInn, Scott Monty, SEO BLOG, Spin Sucks /

Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires

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Want Content That’s More Usable & Reusable? Chunk It

Content Curation, Content Marketing Examples, Content Strategy, SEO BLOG /

As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them

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Absolutely everything you need to know about 10x content

Absolutely Everything You Need to Know About 10x Content

10x content, Content Creation, Content Curation, Content marketing, Google, metrics, ranking, scalability, SEO, SEO BLOG, SERP /

NOW UPDATED! This post was expanded for 2017 with new tactics for writing 10x content. Enjoy! Ever since Google’s first “Panda update” was released, good content has become more important than ever before.  By now you know that you need to step up your game to create a successful content marketing strategy. You may still think that as

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