Content Development

6 Ways Customer Feedback Can Improve Content Marketing Strategy

As the world of successful entrepreneurship and business progresses, success becomes much difficult to achieve. People try everything to make their firm, app, or whatsoever product successful. However, not all of them are effective because the majority of them have flaws in their marketing strategy. Even after trying to fix the marketing strategy, still, 50%

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16 Content Personalization Statistics That May Shock You

Content personalization is a marketing strategy that utilizes findings from visitor data to produce relevant and useful content based on the interests of a specific audience. Content personalization takes into consideration every facet of content that marketers can place on a website. This includes text, video content, and infographics etc. If your company has not

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What is Content Personalization (& How Can It Help You?)

There is a marketing buzzword called content personalization. This refers to the strategy of creating and delivering targeted and relevant content that audiences find interest in. Personalized content engages customers on an individual level and it can mean the difference between marketing success or failure. Effective content is something that marketers cannot afford to get

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It’s Not as Expensive as You Might Think

Video is the most compelling medium for showcasing eCommerce products. Text explains the benefits of a product. Images capture a shopper’s attention and create an emotional connection. But only video harnesses words, images, and sound, a combination that delivers an abundance of creative possibilities resulting in longer engagement. But many eCommerce retailers approach video with

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What is Evergreen Content and How It Works

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing? These blogs are focused on creating evergreen content.   WHAT IS EVERGREEN CONTENT Evergreen content is content that never gets out of date and never relies on current trends. Its effect is always relevant to its readers,

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What Is Storytelling And How To Master This Marketing Trend

Storytelling is the art of chaining words together to produce meaning and influence people. In order to tell a good story, you need inspiration, skill, and lots of practice. Storytelling is an integral component of modern marketing. It allows you to set yourself apart from competitors, and create a loyal following for your brand. If

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How to Use Amazon Reviews for Content and Product Development

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Apple and Walmart — don’ have anywhere near that number

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