Content Development

Video Content Ideas to Improve Your Site’s User Experience

Utilizing videos can benefit businesses in a number of ways. Adding a product video or informational video on a landing page, for example, can increase conversions by up to 80 percent or more. In fact, video usages consistently shows a solid return on investment. Video production pays off big time. Online video assets and tools […]

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Link Building For Travel Booking Companies

In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need. This gives rise to the continuous establishment of tour, vacation management, and travel booking companies. Aligned with this reality, there are a lot of marketing

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7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing

If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved

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The Power of Ephemeral Content Strategy (How to Keep Your Audience Hooked)

What is the definition of efficient marketing content? To say it in simple words, that would be an appealing and memorable image/video/text that is presented to the audience on multiple occasions in a long period of time. How does ephemeral content, one of the biggest digital marketing trends right now, fit into this story? Why

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Your Website Isn’t a Fish and More Truths You Should Know

I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water

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Link Building For Personal Trainers

Personal training is a growing industry with a 24% increased in personal training and fitness instruction jobs between 2010 and 2020. It’s no wonder why it’s becoming an in-demand and popular industry. That said, it’s also becoming more competitive as personal trainers market themselves online. Search engine optimization for personal trainers is vital in the

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