A headline is one of the most important elements of a blog or article. It is the first thing visitors see that helps them arrive at a decision to remain or bail on a website. The headline is the real point of connection with a customer or prospect. 5 Common Headline Mistakes to Avoid This […]
5 Mistakes to Avoid When Writing Attention Grabbing Headlines Read More »
Content production is both a science and an art. It deals with systems that help scale production of content assets – whether visual or written, such as videos, blog posts or whitepapers. A proper workflow of activities streamlines the process and making it more possible to develop higher-quality content assets in a consistent basis. Content
The number of podcast listeners grew by multiple folds from year 2014 to 2019 and will grow furthermore for the next three years. With this demand, any brand today cannot simply overlook this popular form of media. There are a variety of industries where many podcasts are now flourishing, ranging from health, technology, and even
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While link building is a conscious effort-driven activity to pursue the right types of links, any properly executed content strategy will result to organic links. They call this “link earning” whereby links acquired are by-products of the receptivity of the linkable audiences to your content assets. The question we need to answer is, “What makes
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It’s more common than you would imagine for content writers to write content for web visitors as if they were human beings who loved to read! Writing content for your website gets a little challenging because you’re writing for two main elements: Google’s algorithm and people hunting for information, products, or services. When a person
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Your product page has one objective: to convert curious eyes into paying customers. No matter how beautiful your page looks, how many gimmicks you have, or how useful your product is – unless key elements come together to increase your bottom line, your product page is not doing its job. But how do you ensure
The sheer amount of content shared online is immeasurable. Consider the fact that more than 200 million emails launch each minute, countless videos upload, more than 200,000 photos share, and more than 2.5 million pieces of content loads on FB alone. There’s no sign of the volume slowing down. If anything, it will continue to
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A call-to-action is a sentence that clearly instructs the reader to perform a specific task. The same holds true wherever the CTA ends up in content. If your website’s call-to-actions are weak and non-compelling, visitors are not going to take action. If your CTA conversion rates are low and your efforts aren’t working, you are
We are all aware that the world is shifting. We can say that we are on the verge of a new industrial revolution. You can find anything online, and with that, there is a growing need for copywriters. Copywriters are very important today since they are the ones who are creating marketing content on the
How To Become a Better Copywriter | Content Development Read More »
For professional content providers, clients can sometimes be an obstacle to creating quality content. Sometimes the client has a process requiring lengthy approval chains. The client may want to write for themselves, yet can’t seem to write or commit to a topic. How do you help clients through these roadblocks? In The Beginning Like any
