When you have all the right elements, your content marketing efforts start to look pretty sweet. Before long, you know what content to create, how to optimize it – and how to make the right offer. Good marketing is about more than just writing an entertaining blog. It’s about offering value and making connections. It’s […]
Crucial Content Marketing Elements For Your Business Read More »
Content marketing isn’t like other forms of marketing. Instead, it’s an almost separate entity. Unlike other marketing types that continuously need new audience members, content marketing gives businesses a way to have ongoing conversations with their current audience, while also cultivating relationships with new customers. How does it do that? By creating something called a
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Copywriting and content development are often used interchangeably, as if they mean the same thing. However, although they’re both part of a package, they deal with separate issues. Knowing the differences between the two can save you a lot of frustration and time. Copywriting vs. Content Development The biggest difference between content development and
You’ve spent hundreds, perhaps thousands of dollars on professional services, and they’ve redesigned your entire site. You now have a beautiful design. Your content looks great, your links are climbing nicely, and you’re ranking for some of your terms at number three. Top o’ the world, ma! So why are you getting low, or no,
7 Ways to Get Your Landing Pages (and Site) to Perform Better Read More »
People still use press releases all the time: to build interest in a product, to share news about their brand, to further the conversation about the company, among other reasons. The practice has been around for a long time and shows now sign of stopping. But what’s a great press release? What makes a piece
What Makes a Great Press Release Really Pop? | Tips & Tricks Read More »
Today, I saw an ad in my Facebook feed that – I have to admit – set me off a little. I’m Italian, so you know when I say, “set me off,” I mean there may have been mild cursing involved. The ad said, “Building an audience is a waste of time. You didn’t get
Influencer marketing seems to be the “in” thing, doesn’t it? By the end of 2016, Twitter was reporting that 40% of users said they’d purchased something because of an influencer. Influencer marketing was on every trend list in 2017. Most recently, the State of Influencer Marketing 2018 report is out, and promises an even
Influencer Marketing: Reaching Out to the Influencers Read More »
Learning the ins and outs of optimization takes a long time, and there’s a healthy learning curve. In fact, SEO can be quite difficult. Why? Well, for one, because optimization walks the cutting edge of IoT (the Internet of Things). Search engines continually update to keep up with constantly changing technology; optimization changes to keep
If you produce a large quantity of digital content, developing fresh material can present a challenge. Repurposing content is a way for you to develop content from works you have already published. This method allows you to expand your reach; using repurposing strategies with your evergreen topics helps you get the most value out
Hey, so you want to start a blog in 2018? Great, you’ve come to the right place. Did you say that you are clueless about how to move forward with it? Guess what, there are tons of people who started a very successful blog but did not know anything about blogging at first. To
Definitive Guide to Start Blogging Right Now (Plus Bonus Infographic) Read More »
