A month or so ago, I came across a post about keyword research, written by well-known digital marketing guru, Neil Patel. In short, the post talks about how you shouldn’t do keyword research anymore for your blog posts. Keyword research, the post posits, is useless at this point. After all, keywords are all oversaturated, he […]
SEO never dies, no matter what anybody tells you. There will always be website optimization, for instance, of one kind or another. And, there will always be the need to revisit that optimization and your content. You’ll always need to revisit your SEO strategy, at least briefly. However good you think it is, and however
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Quality, optimized content matters. It’s the one key you have that creates loyal relationships between your services/products and your brand. Content creates brand recognition and affinity. Content is the thing that shapes consumer interactions online and on blogs, and from social media to video consumption. The content you create has one purpose: to be
Top 10 Content Auditing Tools When you write content, its main purpose is to be effective. However, effective content is relevant only with respect to key performance indicators. These indicators help businesses to stay focused and aligned with the organization’s business goals. Also, you’ll need to conduct periodic audits of your content to make sure
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We marketers say “content is king” and then pound away at the keyboard to put out the Next Great Post. Yet, while content is important, that hardline motto sometimes leaves a lot left unsaid. Today’s post, from blogger David Lieberman, discusses personal blogging, which may not seem to fit some of you, yet consider the
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If you want your blog to be popular and visible to the targeted audience, you have to expand your reach. This means you need to make efforts to drive targeted traffic to your blog. There is a number of ways by which you can generate traffic and get an eye on your blog. Here are
The holidays are upon us, which means content marketing should be on every marketer’s mind. One of the great things about this time of year is that it allow marketers to provide customers with additional content value. Content, the right type, has the power to enable customers to save time, check off items on
Establishing a brand with a lasting legacy goes far beyond having an impressive logo. The most successful brands promote a story. Ideally, everything is well knit together to provide acomprehensive package. Most importantly, they display consistency even as they promote various aspects of their brands. It’s important that your core values stand out and remain consistent
Writing is an endeavor that can either be taxing—a task to look forward to with dread—or an enjoyable moment where content flows from your fingers like liquid gold. Obviously, not everyone feels like the latter or there’d be even more blogs than there are now, but enough do. Enough enjoy writing (or are good at
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Content marketing is a powerful mechanism that has helped brands grow really big. The content marketing industry alone is expected to yield $300 billion for marketers by the year 2019, whilst the marketers are already making millions out of it. As per the latest finding, as much as 89% of marketers have already adopted content
