If you talk to most content marketers about their work, they’ll talk about it like they’re living in a scene from Field of Dreams. But I’m here to tell you: if you build it, they won’t (necessarily) come. That’s a myth of modern content marketing. Even so, I believe in content marketing. I wrote a […]
If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing
Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of
Why Smarter Marketing Strategy Is Better Strategy Read More »
With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads. Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances. Thus, if a reader/viewer/listener likes the content enough
New Research Reveals What Makes Great, Shareable Content Read More »
