content goals

The Only 4 Marketing/Content Marketing KPIs That Really Matter

b2b, B2C, content goals, Content marketing, Content Marketing KPI, Content Marketing Measurement, Content Marketing Strategy, content metrics, customer journey, Google Analytics, key performance indicators, marketing funnel, marketing KPIs, MOFU, sales funnel, TOFU / Good To SEO

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within […]

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What’s the Ideal Number of Blog Posts to Write Each Week?

It’s no secret that publishing quality content on a regular basis is one of the best ways to generate leads. But what does “regular basis” actually mean? For some companies, a schedule of one blog post per month meets that criteria, while others crank out several every day. Most lie somewhere in between, posting weekly,