Trying to come up with new and interesting content topics can be a huge challenge for even the most creative writers. According to a survey by ClearVoice, simply generating fresh ideas was among the top roadblocks for content marketers: This is especially true if your business has a robust library full of great pieces, as […]
4 Unlikely Sources of Inspiration for Great Content Marketing Topics Read More »
For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather
How to Train Your Brain to Be Creative: Lessons for Marketers Read More »
“We’re in the middle of a believability crisis.” On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.
How to Use Non-Obvious Thinking to Create Better Content Read More »
Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of
The One Thing Killing Your Most Creative Content Ideas Read More »
You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including: Igor Stravinsky – “A good composer does
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017 Read More »
ElisaRiva / Pixabay Facebook’s attempt at curbing Snapchat’s influence is definitely working. According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat. Another study by Klear showed that 45% of the brands are now using Instagram Stories at least once per week.
6 Clever Ways Brands are Hacking Instagram Stories Read More »
I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: But creativity is critical when it comes to standing out among the screaming noise that
101 Title Ideas for Your Next Blog Post Published 10/20/2016 by Jayson DeMers | 14 Comments Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll
Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the
The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete your internal audit, here are some ideas and questions for consideration to help level up your program. Get rid of the writers
