There’s more to content marketing than creating content. After all, your work doesn’t end when you hit the publish button. To create a successful content marketing strategy for your business, you have to continue to develop new content, measure the results of your work, and adapt what you’ve done in an ongoing cycle of optimization. […]
How to Build a High-Performing Content Marketing Team: 7 Key Functions Read More »
By Sandeep Rathore Consumers today are turning to video to get their information. In fact, “The State of Video Marketing 2020” by Wyzowl reports that 66% of people would prefer to watch a short video to learn about a product or service, and only 18% would rather read a text-based article, website, or post. But
The Top 7 Video Marketing Mistakes to Watch Out For Read More »
With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad,
In the digital age, content marketing has become a particularly effective way to catch the attention of potential consumers. But if you’re new to content marketing, there are some common missteps that entrepreneurs often make while creating articles and posts. To help you avoid these mistakes, we asked a panel of Young Entrepreneur Council members
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The bottom line is: Keeping your customers informed is important but only if what you have to say is important to them. Gail Gardner of GrowMap.com is sharing her experience: Ecommerce stores I’ve bought from for years and others I’ve only used due to shortages of food staples are sending their customers email messages. If
How to Communicate with Your Customers During the COVID-19 Crisis Read More »
In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is
7 Ways Influencer + Social Marketing Can Help During COVID-19 Read More »
B2B content marketing trends continually evolve, making it necessary to stay on top of how things develop. MarketingProfs and the Content Marketing Institute recently released the B2B Content Marketing 2020 report. It profiles some of the emerging trends related to B2B marketing, giving insight into how these concepts evolve in the upcoming months. Here are six
The Top B2B Content Marketing Trends to Watch in 2020 Read More »
Writing and publishing a book is no small feat. It requires time, dedication, and a lot of patience. Plus, beyond the excitement of seeing your name on a cover, having your own book can also establish you as an expert and leader in your field. So what should first-time authors keep in mind before they
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The CES Tech Talk Podcast is a great example of B2B content marketing. Athena Health Teaches Business Skills Through Webinars B2B Content Lesson: Help Solve Their Other Problems I was recently asked by a client what kind of content they should be publishing for their audience that doesn’t give away the types of frameworks that
2020 podcast statistics from Edison Research and Triton Digital were recently released as part of the annual study: The Infinite Dial. This study is now in its 22nd year and is widely regarded as the finest research on audio habits and podcasting available anywhere. I strongly encourage you to download the entire study (no cost) as
