content-marketing

An interview with Scott Brinker, Martech Super-raphic Guy

b2b-marketing, blog, content-marketing, Marketing tech, marketing technology, marketing technology landscape supergraphic, MarTech, Martech supergraphic, Scott Brinker /

(This interview is a companion piece to the post, Let’s Steal From The Marketing Technology Supergraphic, all about the strategy, execution and history of ‘Brinker’s Beast’.) I’ve always admired Scott Brinker from afar (and sometimes, awkwardly, from a-near). He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. He does […]

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Can we promote products yet? A content marketing heresy.

B2B Content Marketing, blog, content-marketing, product content, promotional content, SEO BLOG /

Here’s a weird thought (expressed as eleven quasi-rhetorical questions): What if one of the core premises of content marketing is wrong? What if the idea that we must always suppress our product messages in favour of altruistic, prospect-helping, issue-exploring stories was a bit… naïve? What if we admitted that this ‘altruism’ was always a bit…

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Why Google doodle – Velocity Partners

B2B Content Marketing, blog, Content, content-marketing, Marketing, SEO BLOG /

Google doodle You know those little pictures or animations that sometimes take over the Google homepage? They’re called doodles. The weird thing is, considering I see them more often than I see some family members, I’ve never really given them much thought. I’ve clicked some, played around on some of the interactive ones. But I’ve

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40 reasons good people make crap content marketing

B2B Content Marketing, blog, Content, content-marketing, copywriting, crap, SEO BLOG /

This is the last post in a triad marking the 5-year anniversary of the publication of the Crap slideshare. The first looked at the impact Crap made on us and what it taught us about content marketing. The second looked at the predictions made in Crap and suggested some ways to fight against the content

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Did Crap come true? How to fight the content marketing deluge.

B2B Content Marketing, blog, content-marketing, Crap content marketing, SEO BLOG /

It’s five years since we published Crap: Why The Biggest Threat to Content Marketing Is Content Marketing (embedded at the bottom of this post).  In my last Crappiversary post, I talked about the impact that the piece had on Velocity and about the lessons we learned from it. In the final one (promise), I’ll try

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Five years of Crap content marketing: an anniversary

B2B Content Marketing, b2b-marketing, blog, content-marketing, Crap content, SEO BLOG /

Five years ago, to the day, we published a slideshare called Crap: Why The Single Biggest Threat To Content Marketing Is Content Marketing. This one: Until that day, our content about content marketing had performed pretty well. Our blog was starting to hit some semblance of a stride. We were proud of getting a few

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B2B marketing needs Plumbers AND Persuaders

B2B Content Marketing, B2B Demand Generation, b2b-marketing, blog, business-to-business marketing, content-marketing, demand-generation, SEO BLOG /

There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so you can associate

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Screen Shot 2017 07 25 at 17.33.23

New Content Format: Introducing Velocity String™

B2B content formats, B2B Content Marketing, blog, Content, content formats, content-marketing, new content formats, SEO BLOG /

At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive

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Screen Shot 2017 05 13 at 07.47.08

7 things every content marketer can learn from TED Talks

B2B Content Marketing, b2b-marketing, blog, content-marketing, SEO BLOG, TED Talks /

Due to a traumatic early experience (high school graduation speech—please never ask), I’ve always been a reluctant public speaker. That was fine for most of my career because no one ever asked me to speak in public. People had asked me to stop speaking but never invited me to start. When I did start to

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