I’m increasingly convinced that the most sharable B2B marketing is also the most audacious. It’s marketing that says something everyone else is too nervous to say – like how much crap content there is. It’s marketing that does something no one else thought could be done – like making a movie star do the splits […]
The case for cojones in B2B marketing Read More »
You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are
6 Examples of Insane Honesty in Content Marketing Read More »
Some of the most successful content marketing in the world comes from brands that decided they weren’t just in their primary business but were also in the content business. The most over-cited of them all, Red Bull, had no right to declare itself a content business. It was just a foul-tasting hyper-caffeinated (taurenated?) drink for
Let’s steal from the Airbnb City Guides Read More »
