We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers […]
3 inspiring campaigns that remind brands to be human during the holidays Read More »
For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers
Data ownership is shifting so enterprises are stepping up their tech game Read More »
As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely with generating leads and funneling them into the sales cycle. Your role is to engage critical decision-makers before, during and after the conversion. This modern approach to
How marketing and sales alignment can better drive the buyer journey Read More »
Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget to really think about the most important part of marketing: their target market. This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can only describe their target market in
Target acquired: How to define and use your ideal target market Read More »
While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know which solution is best for
How to find good writers and other content marketing struggles Read More »
Much like commercials on TV, users are bombarded with content at every turn as they surf. It’s overwhelming and as such, marketers are struggling to find ways to capture their attention and stand out. As marketers, not only do we need to conduct extensive research so we can make great content, we also need our
8 ways to use content to skyrocket user engagement Read More »
Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid editor/strategist/project manager role with a bit of search
Content manager checklist: 10 things to do before you hit publish Read More »
Video advertising is all the rage these days, but, as with any online advertising channel, you can’t just make an ad, run it on YouTube and expect the sales to start pouring in. All great ads start with a great advertising strategy. Video advertising is no exception. In fact, creating a video ad tends to
Planning to make a video ad or other video asset? 3 things to consider Read More »
We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And it all sounds great, but, the reality is
3 tips for overcoming content production obstacles Read More »
“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in
How to use Pinterest to drive high-volume traffic on auto-pilot Read More »
