If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use PR-centered metrics to show the “value” of your content, your content […]
How to Get Content Marketing Wrong? Think Like a PR Person Read More »
Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary. If
How to Explain Content Marketing ROI to Win (or Keep) Buy-In Read More »
How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of
What Are We Even Talking About? Read More »
I learned content distribution, syndication, and SEO very much by accident. Here’s the backstory: In 2005 I was firmly rooted in the world of documentaries. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. I worked on films about terrorism in Europe, Abu Ghraib, Americans
More Than a Traffic Boost Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”?
3 Definitions Every Content Marketer Should Know Read More »
The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. But, when we recently launched a new e-book that answers common content marketing questions, we learned that many of our readers are just getting started.
How to Explain Content Marketing to Anyone Read More »
