PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether we can teach ourselves to be more curious. On the […]
Editor’s note: You may have missed this article when CMI published it last year. We’re publishing this update since blogging continues to be among the tactics content marketers consider most critical to their success. Despite how much work is involved, blogging often is thought of as one of the most basic points of entry into the
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Kicking off our very special episode, Robert ponders the nature of personal style
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. Editor’s note: We’ve made a few updates to our PNR podcast show notes. We hope you feel
Don’t Just Publish Content; Monetize the Audience Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because it’s the time of the year when we like to talk cold sweets (and remind you about the qualities needed for creative content marketers.) Before we get into all that delicious content marketing stuff, let’s talk
The 3 Behaviors Driving the Most Creative Content Marketers Read More »
Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical. Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the
8 Things Any Good Marketer Should Know About Email Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether our jobs are what we signed up for – and what
Facebook Is Worth $400 Billion and Just Getting Started Read More »
In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial
Though a person receives an average of 88 emails a day, email is still widely regarded as one of the most effective marketing tools at our disposal. The average open rate for marketing email across all industries is around 24% and the average click-through rate is around 4% (or 11% of opened emails). Using those statistics,
How to Write Email Newsletters People Open & Act On Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders what happens when we wait to pursue our passions. On the
Mary Meeker Dedicates Entire Slide to Content Marketing Read More »
