Content Marketing Examples

nonprofit content marketing

Nonprofit Marketing 2017: Challenges, Strategies & Examples

Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most […]

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NYT email next best thing

The New York Times Shows That Email Is the Next Best Thing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether saying “I don’t” is a viable alternative to saying “no.”

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content marketing travel industry

Content Marketing Is No Leisurely Feat in the Travel Industry

I’ve heard there are people out there who truly believe that “getting there is half the fun.” I, on the other hand, feel that when it comes to traveling, everything that happens between my initial decision to leave my house and my lying on a beach chair with a fruity drink in my hand is

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customer testimonials content

9 Strategies for Using Customer Testimonials in Your Content

We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in this context, other

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print alive magazine examples brands

Magazine Examples from 9 Brands

While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers. CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those

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higher education content marketing game

How to Raise Your Content Marketing Game

Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage

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