Content Marketing Examples

5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content Marketing Examples, Operations, productivity, SEO BLOG, Teams and Process / Good To SEO

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1. Rearticulate your […]

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How to Create Unified Content That Works in Diverse Global Markets

Content Creation, Content Marketing Examples, Content Strategy, Editorial Strategy and Planning, SEO BLOG / Good To SEO

If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals.

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How to Use Non-Obvious Thinking to Create Better Content

Content Ideas, Content Marketing Examples, Managing the Editorial Process, SEO BLOG / Good To SEO

“We’re in the middle of a believability crisis.” On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.

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News Powerhouse Gives Pointers for Great Content

Content Creation, Content Marketing Examples, Content Marketing World, SEO BLOG / Good To SEO

What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.” Yes!!

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How to Market Through Text Messaging and Chatbots

Content Distribution and Promotion, Content Marketing Examples, Content Marketing Tools and Technology, SEO BLOG, Social Media / Good To SEO

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through

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A Step-by-Step Guide to Audience Development

Chief Content Officer Magazine, Content Marketing Examples, Content Marketing Tools and Technology, Content Strategy, SEO BLOG / Good To SEO

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook –

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6 Content Marketing Plays Inspired by Basketball Madness

Content Marketing Examples, Content Marketing Strategy, SEO BLOG / Good To SEO

Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in

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How the Best Newsletters Get – and Keep – Readers’ Attention

Content Creation, Content Marketing Examples, Email, SEO BLOG / Good To SEO

Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at

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7 Fixes for Common Writing Mistakes [Examples]

Content Creation, Content Marketing Examples, Editorial Strategy and Planning, SEO BLOG / Good To SEO

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.” Do we need to bleed when we write? When you reframe writing as

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Examples, SEO BLOG, video, Visual Content and Design / Good To SEO

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Enter, 20-year marketing veteran Lisa Mattson.

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